2010红点奖产品设计类获奖作品 USB Clip Memory Stick

——点击进入“2010红点奖作品展”专题
2010红点奖产品设计类获奖作品 USB Clip Memory Stick
red dot award: product design 2010,red dot: best of the best
制造商 Freecom技术/ Scopetime GmbH，德国

Firmly clipped – a form for attaching data
They are a necessary answer to the sheer bulk of data in our times. The first memory sticks appeared on the scene at the turn of the century and, by offering the possibility of saving data electronically on a flash drive, had a huge impact on making data transfers easier. The design of the particular innovative USB Clip occurred against a background of these electronic storage devices becoming ever cheaper and smaller, which in turn however has also contributed to them being easily overlooked. Offering a solution to this problem, this new device reinterprets the functional principle of a paper clip and translates it into the design of a storage medium to make data transfers and archiving easier. The outer material used for the USB Clip is pleasing to the touch and allows it to be bent open flexibly and thus be attachable very much like a paper clip. It can be clipped easily onto any paper such as letters or other documents, while the housing through its colour conveys a sense of lightness. A huge advantage of the USB Clip consists of the possibility of also using it in postal mail communication: clipped onto a document it can thus deliver additional information, without necessarily adding cost to the posting, as the clip is very thin and light thanks to a design that focuses exclusively on its function. Following an overall convincing approach, the manufacturing process of this charming little storage device too is highly economical as well as environmentally friendly. By combining a principle well known from the world of ordering papers with the digital world, the design of the USB Clip creates something entirely new – it embodies a contemporary form modelled on reality for easy data attachment.

用于连接数据的形式
创新的USB设计的特殊剪辑，针对这些电子存储日益便宜和更小的装置，但反过来也有助于他们被轻易忽视的背景。针对这个问题提供一个解决方案，这种新装置将重新诠释它的存储介质，使数据传输和归档更容易设计出一个文件夹和转换功能的原则。外层材料为USB使用Clip，触感愉悦，并弯曲灵活，因此像纸一样被扣押的剪辑非常完美。它可以轻松地夹到任何东西里，如信件或其他文件，同时通过其不同颜色空间传达。一个巨大的USB剪辑的优势还包括可以邮寄通讯：它可以把文件传送，而不必因此增加额外的成本，发布信息，剪切，剪辑是非常的轻松的一个设计，只关注它的功能。